Maggi Mother’s day

In celebration of one of the numerous mother’s day 2018, we were commissioned by Insight publicis Nigeria to create a viral online video spot for Maggi seasoning cube.

Our approach to the video was to ask – How does an african mother typically show love?. Maggi is a popular food seasoning used by Nigerian mothers everywhere. typically, Nigerian mothers show love by simply asking “have you eaten?”. Knowing this, we crafted a video that shows different Nigerian mothers from different tribes centred around that question “Have you eaten?”

Red Monstro + Canon Cinema Primes

Dir: Taiwo Badejo

DP: Sura Shote

Sound design + postproduction: badex


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